Meanwhile, the company also manifests its love for flour, sugar, butter, cream, eggs, chocolate, and more chocolate, in a package that may be equal to the product it holds. Matt Jung is the CEO of Last Crumb, with more than 15 years of experience as a brand founder, business consultant, and strategist to Last Crumb to help develop everything from the brand’s go-to-market strategy to team development, and their marketing initiatives. Before Last Crumb, Alana served as the marketing manager for Ivera Medical Corporation, where she led marketing efforts for both product and collateral. That’s how Last Crumb was born.”īy way of history, Arnold is co-founder and the director of operations for Last Crumb, where she is responsible for developing sales and marketing partnerships as well as developing the Last Crumb Corporate sales program. “I knew I wanted to get back into the food industry, and during one holiday party I was chatting with my good friend, Alana Arnold, who is also Last Crumb’s co-founder and she convinced me to take the leap and she would be on board. “Cookies became one of the many obsessions along the way,” he continued. That has been a hobby and a passion of mine since school. ![]() But in my spare time I’ve always loved food, the science behind food and what makes things taste good. ![]() I’ve spent the last decade in marketing, building and selling direct-to-consumer products and companies. Owing equally to social media and the talent of its baking team, Last Crumb, a hip, upstart online cookie company now located in Pasadena, is banking on its once-in-a-lifetime cookies, and hoping their dazzling packaging and subscription membership clientele will help them maintain their quick rise to cookie stardom.Ĭo-founder, cookie lover, and self-described “serial entrepreneur,” Derek Jaeger, described the company and product thusly in an interview last week: “Last Crumb is an amalgamation of my life’s work. $140 for a box of a dozen cookies? Well, what if they were packaged and presented and prepared like no other cookies you’ve ever had before? What if the cachet was equal to the cookie, and the cookie by itself was already memorable?
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